Back-to-back REINZ National Auctioneering Champion strengthens auction strategy across Auckland CBD and city fringe
Ray White Auckland Central has strengthened its auction capability with the appointment of Robert Tulp as Head of Auctions and Campaign Performance across Ray White A T Realty Group.
Working exclusively within the group, Tulp will support agents across Auckland Central and the city fringe, enhancing auction campaigns and delivering stronger results in the apartment and investor market.
With more than 30 years of experience in real estate, Tulp is widely regarded as one of New Zealand’s leading auctioneers.
Since entering the industry in 1992, he has worked across sales, management, business ownership, mentoring and auctioneering, and is a licensed real estate agent. He is also a two-time winner of the Real Estate Institute of New Zealand National Auctioneering Championship (2024 & 2025).
In Auckland’s CBD and apartment market—where pricing transparency and buyer competition are critical—auction campaigns provide a clear and structured path to market.
The Auckland Central market continues to evolve, with increasing demand from both investors and owner-occupiers.
Auction campaigns remain a powerful method of sale in this environment, helping to:
With Tulp’s leadership, sellers in Auckland Central can expect more strategic campaigns and improved auction outcomes.
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Ray White Auckland Central is part of Ray White A T Realty Group, one of New Zealand’s most awarded real estate businesses.
The group’s expansion into Auckland Central and Wynyard Quarter has strengthened its presence across the Auckland region, with a focus on Central Auckland, the city fringe, and South Auckland.
Adam Thomson, Director of Ray White A T Realty Group, said the appointment signals the direction of the business:
“Appointing Robert is a statement about where this business is going. We have built something significant across Auckland, and to attract a back-to-back REINZ national auctioneering champion — exclusively — at this point in our growth tells you everything about the calibre of operation we are building.”
Fellow Director Tom Rawson added:
“People who know Rob know what this means. He is someone the best agents in New Zealand want to work alongside. With six offices, 200-plus people and real momentum behind us, this raises the bar for our entire team and our clients.”
The group also acknowledged the contribution of Sam Steele, whose work has helped build the auction culture that underpins A T Realty’s success.
Steele will continue contributing to the group’s flagship auction events, including THE DAY and GAME DAY.
👉 Explore our upcoming auction events
Tulp said the move felt like a natural progression:
“This is not a new relationship — I called auctions for A T Realty during the Covid years and saw first-hand what this team was building.”
“What they have created is genuinely exciting. To now be part of it every day, exclusively, is something I am energised by. I’m looking forward to helping drive even stronger results.”
Robert Tulp will officially join Ray White A T Realty Group in May 2026.
Ray White Auckland Central operates across the Auckland region, with a strong focus on Central Auckland, the city fringe and apartment living, helping buyers, sellers and investors navigate a fast-moving urban market.
If you’re considering selling an apartment or city-fringe property, understanding the current market is key.
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